Wearing sustainable clothing and also donate for a good cause? That’s exactly what our clothing is about.

On the 1st of December 2019 our @thealpinistsstore went online with a diversity of tees and sweaters. For the past couple of months, we have been working on this project to make it to something we can be proud of. Together with the Agency Creos we realized this project.

Our idea wasn’t to just do a normal online merch shop, selling cheaply produced items for a high price to get rich quickly. So we focussed exactly on what we would want from a clothing provider and set it into practice.

We decided to set the focus of our merch on its sustainability and its impact it can have on our planet. That is why 20% of our earnings will be donated to WWF Schweiz.
Precisely to local projects to protect and rebuild different regions of the Alps. This way we want to make sure that also our grandchildren get the opportunity to spend time in this beautiful spot of the earth.

To be sure that our products are produced fairly, we teamed up with Neutral®.

Neutral is premium quality apparel for men, women and kids, manufactured and certified according to the highest social, ethical and environmental standards in the world. Defined and monitored by external organizations, the certificates guarantee that every Neutral product is made with true regard for people and the planet, which is a very important point for us.

With this initial collection, we hope that we’re able altogether to make a big impact on our environment and the way how we consume.

You can find it at www.thealpinistsstore.ch